Commercial excellence: the Triaa Vasantam brand evolution

Background

Triaa Vasantam City Center: An ideal commercial hub in Dhanori, designed for flourishing businesses with modern infrastructure, productivity-driven design, and strategic visibility for retail success.

Objective

  • Generate Leads Effectively: Implement targeted marketing strategies across various channels to attract potential clients and create interest in Triaa Vasantam properties.
  • Enhance Lead Quality: Implement screening processes and qualification criteria to ensure that leads generated are aligned with the target market and have genuine interest in commercial properties offered by Triaa Vasantam.
  • Boost Conversion Rates for Sustained Growth: Implement conversion-focused tactics such as personalized communication, timely follow-ups, value-added propositions, and transparent information dissemination to facilitate the transition of leads into customers.

Challenges

  • Leveraging Social Media for Commercial Real Estate Leads: Utilize social media strategies to engage and attract leads for properties valued between 35 L – 1Cr.
  • Enhancing Conversion Rates of Landing Page Visitors: Implement tactics to increase the conversion of landing page visitors into leads for commercial real estate properties.
  • Optimizing Cost per Lead (CPL) for Marketing Efficiency: Control CPL to maximize marketing budget efficiency and allocate resources optimally for lead generation.

How Skovian Helped?

  • Targeted Campaign for Affluent Pune Residents: Tailored a campaign to reach affluent Pune and Dhanori residents inclined towards commercial real estate investment.
  • Facebook Lead Generation Campaign for Business Owners: Executed a Facebook campaign targeting business owners, CEOs, and investors, yielding high-quality leads.
  • Localized Google Ads for Pune and Pimpri-Chinchwad: Launched Google search ads targeting Pune and Pimpri-Chinchwad with commercial property keywords for effective lead generation.

Impact Numbers

  • We achieved over 160+ site visits

  • Averaging a Cost Per Site Visit (CPSV) of 6k

  • Secured 10+ bookings within six months

Testimonials

“We have crossed our target of sales for Vasantam…thanks to u and the entire team of Skovian…online marketing got us nice brand recognition apart from quality leads.”
Shubham , Makreting Manager, Triaa Housing

Final Line

Embark on the success story of Triaa Vasantam’s ascension in the commercial real estate domain, fueled by our strategic acumen and marketing proficiency.