Driving enrollment success: Bharati vidyapeeth’s strategic partnership with Skovian ventures

Background

Bharati Vidyapeeth is a private deemed to be university established in Pune, India. Providing UG, PG, Research Programmes & many more programmes for their students.

Objective

  • Maximum leads in limited time: The institution aimed to generate a significant number of leads within a restricted timeframe to expand its prospective student base.

  • Controlled CPL: Keeping the cost per lead within manageable limits was crucial to optimize the marketing budget and ensure efficient resource allocation.

  • Maximum admissions before the defined timeframe: The institution sought to convert a substantial portion of generated leads into admissions within a predefined timeframe, enhancing enrollment figures and achieving growth targets.

Challenges

  • Refining Communication Strategies: Developing clear and compelling messages tailored to attract the interest of potential students effectively.

  • Rapid Landing Page Development: Creating targeted landing pages for specific courses swiftly and optimizing them for improved performance within a constrained time frame.

  • Enhanced Follow-Up Practices: Strengthening the sales team’s approach to follow-up activities to convert leads into high-quality prospects and increase admissions rates efficiently.

How Skovian helped?

  • Generating FOMO (Fear of Missing Out): Employing tactics to create a sense of urgency and excitement to attract a higher quantity of leads within a restricted time frame.

  • Utilizing Display Ads for Awareness and Remarketing: Leveraging display advertisements to enhance brand visibility, generate awareness among the target audience, and employ remarketing strategies to re-engage potential leads.

  • Optimizing Landing Pages for Improved Results: Enhancing the performance of landing pages through optimization techniques to maximize conversions and achieve better outcomes.

  • Integration of Brand Keywords: Incorporating brand-specific keywords into marketing campaigns to enhance visibility and capture the attention of prospective students actively seeking information about the institution.

  • Implementing Remarketing Campaigns: Strategically deploying remarketing campaigns to re-engage individuals who have previously shown interest, increasing the likelihood of lead capture and conversion.

  • Deploying Smart Call Campaigns: Utilizing intelligent call campaigns to efficiently engage with leads, provide personalized assistance, and nurture prospects through the enrollment process effectively.

Impact numbers

The results achieved for the BBA, BCA & B.Tech courses were:

  • Generated over 3000+ leads(for each course) at a CPL of 10% less than the projected, resulting in more number of leads within given budget.

Final line

In collaboration with Skovian Ventures, Bharati Vidyapeeth surpassed lead generation goals and controlled CPL effectively. Skovian’s targeted digital strategies and innovative approaches played a key role in driving admissions and positioning Bharati Vidyapeeth as a leader in higher education. Together, they achieved remarkable results, underscoring the success of their partnership.