Driving success: how Skovian accelerated Jaguar Land Rover’s growth

Background

JLR, a prestigious name in the automotive industry, is renowned for its unique branding strategy, enforcing strict guidelines across all dealerships.

Objective

  • Accelerating Social Presence: Boost social media followers and create awareness for the new JLR auto dealership. Test Drive Transformation: Enhance the ratio of qualified leads to test drives and drive conversions through a strategic marketing approach.

  • Test Drive Transformation: Enhance the ratio of qualified leads to test drives and drive conversions through a strategic marketing approach.

Challenges

  • New Dealership Awareness: Establishing brand recognition for the newly launched JLR Auto Dealership while adhering to brand guidelines.
  • Social Media Follower Growth: Achieving substantial growth across all social media platforms.
  • High Digital Campaign Expectations: Meeting lofty digital campaign expectations from day one.
  • Landing Page Limitations: Operating without a separate landing page, following brand guidelines.
  • Keyword Constraints: Navigating within a limited set of keywords, most with lower search volumes.

How Skovian helped?

  • Omni-Platform Impact: We executed a multi-platform strategy to generate brand awareness and nurture qualified leads, ultimately driving conversions.
  • Geo-Fenced Precision: Leveraging Google Call-Only ads with geo-fencing, we strategically targeted high-end areas within the city.

  • Facebook Funnel Mastery: We harnessed the full potential of the Facebook platform, creating a comprehensive funnel strategy

    • Top of Funnel (TOF): Building awareness about the new auto dealership.
    • Middle of Funnel (MOF): Engaging interested users with the capacity to purchase luxury cars.
    • Bottom of Funnel (BOF): Retargeting users using various lookalike audience data provided by the client.
  • Systematic Follower Growth: We implemented a well-structured approach to steadily increase the follower count month after month.

Impact numbers

Our collaboration with JLR achieved outstanding results

  • A remarkable 20% year-on-year growth in test drives.

  • Impressive sales of ₹18 Crores within just one year.

Testimonials

“It has been lovely experience working with Skovian. The team headed by Nishat have been very systematic, proactive & through professional in their operations & quite effective in marketing through various channels & modes of campaigns employed by Skovian right from lead gen campagains to branding campaigns etc. The team at Skovian have been an essential support for us in our month on month exercise of social & digital presence & in achieving marketing KRA’s for our dealership.”

Jigar Panchal , Marketing Head , Modi Motors

Final line

Experience the journey of JLR’s triumphant entry into the automotive market, powered by Skovian’s strategic prowess and marketing expertise.