Educational excellence: how Skovian boosted SYMBIOSIS admissions

Background

SYMBIOSIS, a distinguished university in Pune known for its PG and UG specializations, seeks to uphold its prestigious name by providing state-of-the-art knowledge and facilities to the nation’s brightest students.

Objective

  • Admission Cycle Precision: Understand the admission cycle’s nuances and devise a strategic plan.
  • Maximize Leads: Generate a maximum number of leads for the diverse range of 14-16 courses offered.
  • Cost Control: Keep CPL in check while ensuring top-notch quality leads.
  • Time-Bound Success: Achieve maximum admissions within the defined timeframe.

Challenges

  • Last-Minute Campaign Setup: Given the tight timeline, there was no room for delay or extensive planning.
  • Rapid Lead Conversion: The window from lead generation to conversion is just three months post-student result announcements, demanding a rapid execution strategy.
  • Ongoing Analysis: Continuous campaign analysis was crucial to fine-tune optimization efforts.
  • Audience Segmentation: Creating separate campaigns without disrupting existing performance or audience targeting.
  • Addressing Underperformers: Tailoring strategies for courses that weren’t performing as expected.

How Skovian helped?

  • Month 1 Mastery: Our initial focus was on achieving top visibility on Google searches for all courses. We optimized search terms, utilized site links, improved quality scores, and strived to maintain top-of-page positioning.
  • Facebook Engagement: On Facebook, we crafted user-centric content, with a special emphasis on video ads to engage students on Instagram. We also conducted thorough audience research to target individuals from diverse educational backgrounds, resulting in exceptionally high-quality lead generation.
  • Rapid Results: Within just 15 days of taking over the account, we observed a significant upswing in lead flow across all platforms.
  • Remarketing Brilliance: For underperforming courses, we implemented a remarketing strategy. This included increased budgets, fresh creative assets, and distinct communication approaches, leading to rapid performance improvements within a week.
  • CPL Excellence: We continuously monitored and maintained a controlled CPL, ultimately delivering quality leads and admissions at a minimal cost per lead.

Impact numbers

Our efforts delivered remarkable outcomes:

  • Over 30,000 leads achieved.
  • Average CPL maintained at just Rs. 350.
  • Approximately 900+ admissions, including other sources.
  • A noteworthy 30% growth in leads compared to the previous year.

Final Line

Experience the journey of transformation in education, where Skovian’s strategies propelled SYMBIOSIS Skills & Professional University to unprecedented heights.