Enhancing mental health accessibility: a Skovian SEO case study

Background

The Center for Mental Health (CMH) offers a comprehensive array of mental health services, including offers psychotherapy, counseling, and queer affirmative therapy with a dedicated team of professionals. Serving clients globally, CMH provides specialized care for depression, stress, and personal development. Accessible online and offline in multiple languages, CMH supports individuals of all ages and backgrounds.

Objective

  • Increase Appointment Bookings: Utilize effective SEO strategies to optimize website content and enhance user experience, thereby boosting appointment bookings.

  • Enhance Visibility: Improve search engine rankings to increase CMH’s visibility online, facilitating easier discovery of mental health services.

  • Targeted Reach: Attract individuals seeking therapy and counseling by optimizing content with relevant keywords related to mental health services.

  • Competitive Advantage: Gain an edge in the medical industry by standing out in search results, potentially attracting more leads and clients compared to competitors.

  • Keyword Ranking: Achieve top-tier rankings for 109 targeted keywords to enhance online visibility, drive leads, and increase organic traffic.

Challenges

  • Too Many Primary Keywords: The website suffered from an overload of primary keywords on single webpages, complicating the optimization of content according to the SEO strategy.

  • High Competition Keywords: CMH encountered difficulties with highly competitive keywords, causing fluctuations despite tracking efforts due to their high search volume.

  • Appointment Acquisition: Relying solely on SEO for appointment generation posed challenges in achieving a rapid and substantial increase in appointments.

How skovian helped?

  • On-Page Activities: Given limitations in content changes, we enhanced backend elements such as meta tags, OG tags, and image optimization to improve website performance.

  • Off-page Activities: Concentrated on acquiring backlinks from high Domain Authority (DA) and Page Authority (PA) sites, particularly for competitive keywords, maximizing off-page optimization efforts.

  • Guest Posting: Executed guest posting on niche websites to generate high-quality referral leads and expand the brand’s reach.

  • Blog Submissions: Regularly published relevant and informative industry-related blogs to increase website traffic and engage the audience effectively.

Impact numbers

  • Average Keyword Position Improved from 30 to 11 in 6 months
  • 93% Increase in Appointments within a year

Final line

In conclusion, Skovian’s strategic implementation of on-page and off-page optimization techniques, coupled with targeted guest posting and blog submissions, significantly bolstered the Center for Mental Health’s online presence and accessibility, reinforcing its position as a leading provider of mental health services in the digital landscape.