Luxury living meets digital innovation: the Sobha Nesara success story

Background

Sobha Realty is an international luxury developer committed to redefining the art of living through sustainable communities.

Objective

  • Amplify Social Media Presence: Elevate brand awareness and attract attention to the exquisite Sobha Nesara project.
  • Nurture Quality Leads: Strategically acquire a substantial number of high-value leads while closely monitoring CPL (Cost Per Lead) and CPQL (Cost Per Quality Lead).

Challenges

  • Social Media Awareness: Standing out in the competitive real estate sector required significant social media prominence.
  • Lead Generation and Quality: Securing a robust pipeline of quality leads, convertible into site visits (SV) and bookings, was paramount.
  • Cost Control: Managing CPL within acceptable limits while achieving effective results.
  • Creative Constraints: Dealing with limited content and creative resources.
  • Continuous Optimization: The need for ongoing analysis and optimization to deliver optimal results.

How Skovian helped?

  • Branding Brilliance: We devised separate branding campaigns that fueled brand consideration, ultimately leading to conversions.
  • Carousel Video Magic: In the face of high CPL challenges on Facebook, we harnessed the power of carousel videos, drastically improving performance and delivering Quality Leads (QL).
  • Precision Google Ads: We leveraged Google Smart Call ads with pinpoint pincodes targeting to penetrate premium areas and connect with relevant prospects.
  • Remarketing Mastery: By retargeting users based on their video views and landing page interactions, we engaged with genuine, interested individuals.
  • Data-Driven Scaling: Our strategy involved optimizing campaigns based on booking user data and creating lookalike campaigns from site visits and booking data, facilitating campaign expansion.

Impact numbers

In just four months, our partnership with Sobha Nesara yielded remarkable results

A phenomenal 50% surge in Quality Leads, showcasing the effectiveness of our strategies.

Final line

Experience the journey of Sobha Nesara’s transformation into a beacon of luxury living, powered by Skovian’s expertise in real estate marketing.