Revitalizing GIC india’s online presence: a case study in strategic SEO and digital optimization

Background

GIC India leads India’s manufacturing sector, focusing on Process Control, Automation, and Instrumentation products. Renowned for innovation and quality, GIC is based in Pune, Maharashtra, serving top brands in automotive instrumentation, industrial automation, and pharmaceuticals. Specializing in dispensers and flowmeters, GIC is a trusted partner for process control and automation solutions.

Objective

  • Appointments: Generate quality leads through effective SEO strategies.

  • Increased Visibility: Improve GIC India’s visibility on search engines to boost organic traffic and broaden audience reach.

  • Targeted Reach: Enhance engagement with industry-specific audiences through strategic content alignment with keywords in Process Control, Automation, and Instrumentation.

  • Outreach Competition: Outperform competitors and attract more leads and clients by optimizing website content and improving user experience.

  • Keyword Ranking: Achieve top 3 rankings for primary keywords to enhance visibility and drive more targeted traffic to the website.

Challenges

  • Limited Scope for Website Optimization: The website’s interface resembled an e-commerce platform without purchasing options, and pages lacked sufficient content. On-page factors such as images, meta descriptions, and OG tags were not properly optimized.

  • Keyword Cannibalization: Multiple pages existed under one product category, leading to fluctuating keyword rankings and cannibalization issues due to the e-commerce nature of the website.

  • High Competition Generic Keywords: Most keywords were generic product names with high competition levels, making it challenging to achieve top 10 rankings and visibility.

  • Appointments/Leads: While SEO served as the primary lead generation source, obtaining 100% quality leads proved difficult due to inadequacies in the Contact Us form, which lacked the correct set of questionnaires.

How Skovian helped?

  • Off-page Activities: Given the constraints of on-page optimization, we prioritized off-page efforts by acquiring backlinks from reputable websites with high Domain Authority (DA) and Page Authority (PA), focusing particularly on competitive keywords to improve search engine rankings.

  • Guest Posting: To enhance the generation of quality referral leads, we executed guest posting strategies on niche websites, ensuring targeted exposure to relevant audiences within the industry.

  • GBL Optimization: Regularly updated GIC India’s Google Business Listing (GBL) profile with high-quality content, incorporating website links to improve visibility and credibility in local search results.

Impact numbers

  • 52% Increase in leads within 4 Months.
  • 40% Increase in Organic Traffic along with 110% increase in Referral traffic.

Final line

Through strategic collaboration with Skovian, GIC India effectively addressed challenges in online optimization and lead generation. By focusing on off-page activities, guest posting, and Google Business Listing optimization, the company enhanced its visibility and credibility in the competitive manufacturing sector. Improved search engine rankings and increased organic traffic underscore the success of these efforts, highlighting the importance of strategic SEO in achieving business objectives in today’s digital landscape.