Revving Success: Design Concepts’ Journey to Digital Marketing Excellence

Background

Design Concepts is a premier interior design and architecture firm, catering to a high-end clientele across the United Arab Emirates (UAE) and Saudi Arabia. With expertise in creating luxurious, functional spaces, Design Concepts focuses on delivering exceptional, tailored designs.

Objective

  • Increase Brand Visibility: Amplify brand recognition within the luxury design sector through optimized ad campaigns and strategic SEO.

  • Drive High-Quality Leads: Attract affluent clients and industry professionals with precisely targeted digital ads.

Challenges

  • High Competition in the Design Market: Standing out among a saturated market of design and architecture firms with a premium clientele base.

  • Lead Quality Maintenance Across Platforms: Ensuring consistency in lead quality on Google, Facebook, and LinkedIn while balancing costs.

  • Technical SEO Challenges: Enhancing site speed and mobile optimization to improve search engine rankings and organic traffic.

How Skovian helped?

  • Google Ads Insights:
    Targeted Bidding and Audience Refinement: Skovian implemented a 20% bid adjustment for high-conversion regions like Dubai and Riyadh, focusing on high-income demographics to ensure quality leads.
    Keyword Optimization: A comprehensive keyword audit led to the integration of high-intent keywords, refining traffic quality and improving conversion rates.
    Enhanced Buyer Persona & Platform Expansion: Updated buyer personas informed campaigns on YouTube and LinkedIn to capture broader, relevant audiences.

  • SEO Solutions:
    On-Page Optimization: Redesigned individual service pages with optimized meta tags, image tags, and OG tags tailored for UAE and Saudi markets.
    Backlink Acquisition: Focused on building high-quality backlinks and publishing guest posts on industry-specific sites, driving referral traffic and improving domain authority.
    Blog and Content Marketing: Consistently produced informative content to boost organic traffic and authority in the industry.

Impact Numbers

  • Ads
    1. 45% increase in Total Leads within 6 months
    2. 20% Reduction in Meta CPL, making lead acquisition more cost-effective
    3. 30% Improvement in Google Conversion Rate

  • SEO
    1. 25% rise in organic traffic over four months
    2. 35% improvement in average keyword position

Testimonial

We’ve had a great experience working with SKOVIAN over the past 8 months. They helped us build our website, run ad campaigns, and supported us in getting started on social media. Special thanks to Farah, Ayush, and Niraj for their hard work and dedication.

Farah’s & Ayush’s strategic insights, Niraj’s creative input have made a real difference in helping us achieve our goals. Also the rest of the team did a fantastic job.

Debora Pirabatharan,
Marketing Executive Design Concepts (Dubai)

Final line

By leveraging a combination of Paid Ads and SEO, Design Concepts saw impressive growth in both lead generation and brand visibility. The company’s success showcases the power of well-executed Digital Marketing strategies tailored to the luxury design market.