Revving success Skovian’s roadmap to automotive marketing triumph

Marketing Efforts for Brand Awareness and Lead Quality: Implement marketing strategies to enhance brand recognition and attract high-quality leads.

Utilize Diverse Targeting Options: Reach potential customers through various targeting methods including demographic, geographic, and interest-based targeting to optimize marketing reach and effectiveness.

Retarget Previous Customers for Repeat Business: Develop personalized retargeting campaigns to engage previous customers and encourage repeat purchases, offering exclusive incentives and maintaining regular communication to foster brand loyalty.

Lead Quality Maintenance on Google & Facebook Platforms: Ensuring the consistency of lead quality amid the dynamic nature of Google and Facebook platforms poses a significant challenge.

High Expectations from Digital Campaigns: The pressure to deliver impactful results from the outset can be demanding, particularly in the realm of digital campaigns where expectations are often high.

Lack of Separate Landing Page Compliance: Compliance issues arise due to the absence of a separate landing page, which is deemed against guidelines, presenting a hurdle in campaign execution.

Limited Keyword Usage with Lower Search Volume: Restrictions on the usage of a limited set of keywords, most of which have lower search volumes, limit the campaign’s reach and effectiveness.

Managing Multiple Campaigns for Different Models with Budget Constraints: Juggling several campaigns tailored to different models on two platforms while adhering to budget constraints poses a complex management challenge.

Utilization of Google Call-Only Ads with Geo-Fencing: Implemented Google call-only ads coupled with a geo-fencing approach to precisely target potential customers.

Maximization of Facebook’s Potential: Employed a comprehensive full-funnel strategy on Facebook, optimizing strategies for Facebook forms, Google network, location targeting, and bidding to maximize results.

Utilization of Booking Data for Lookalike Audiences: Leveraged booking data to create lookalike audiences, maximizing the potential for customer acquisition and engagement.

Integration of Video Ads: Utilized video ads effectively, which proved to be a successful strategy, enhancing engagement and brand visibility among the target audience.

Creation of Checkpoints for Platform Management: Established checkpoints to effectively manage all platforms and accounts, ensuring smooth operation despite the constraints faced.

Silver Star Pune – Bookings surged by 150% compared to the previous year.

Silver Star Nasik – Experienced a notable 25% increase in leads within the same budget compared to the previous year.

Silver Star Hyderabad – Delivered 10k+ Leads with controlled CPL