T&T Motors’ transformative lead generation strategy with Skovian

Background

The dealership is renowned as one of India’s most established outlets for Mercedes automobiles, boasting a legacy of over 26 years in the industry. With a strong presence, it operates across several locations including Delhi, Rajasthan, and Odisha, serving a diverse clientele base.

Objective

  • Enhance Brand Visibility: Increase the visibility of the brand in the target market.
  • Generate High-Quality Leads: Acquire leads with a focus on quality and relevance.
  • Improve Customer Engagement: Foster meaningful interactions with potential customers to nurture relationships and drive conversions.
  • Optimize Marketing Efforts: Fine-tune marketing campaigns to effectively reach and engage the target audience.

Challenges

  • Impact of Constantly Changing Creatives on Reach and CPL: Frequent alterations in creatives affect the campaign’s reach and Cost Per Lead (CPL) metrics.
  • Delays in Quality Sheet Delivery Hampering Daily Campaign Optimization: Inadequate access to timely quality data sheets hinders the optimization of campaigns on a daily basis.
  • Absence of Separate Landing Page Due to Guideline Restrictions: Inability to create a separate landing page as it violates guidelines restricts the optimization of the lead generation process.
  • Unoptimized Websites for SEO: Websites lacking SEO optimization fail to rank effectively in search engine results, reducing organic lead generation opportunities.
  • Management of Model-Based Campaigns with Limited Budgets: Balancing multiple model-based campaigns within constrained budgets poses a management challenge, affecting campaign effectiveness.

How Skovian helped?

  • Integration of HubSpot: Implemented HubSpot to enable the sales team to promptly identify leads and engage potential customers in real-time.
  • Detailed Targeting Strategies: Utilized advanced targeting methods such as High Net Worth Individual (HNI) audience targeting and lookalike audience targeting to enhance the proportion of high-quality leads.
  • Off-Page Submissions for Website Ranking Improvement: Conducted off-page submissions to enhance the website’s ranking on search engines, thereby increasing visibility and lead generation potential.
  • Content Optimization on GBL: Updated content on Google Business Listings (GBL) to optimize the listing, improving its visibility and relevance to potential customers.

Impact numbers

  • Delhi:
    – Over 2.2K Leads Delivered with Lower-than-Expected Avg CPL
    – Achieved 10+ Bookings in 5 Months
    – Witnessed 30% Month-on-Month Improvement in Quality Leads

  • Rajasthan:
    – Experienced 15% Month-on-Month Increase in Quality Leads with Reduced CPQL & Junk Leads
    – Generated 25+ Test Drives within 5 Months

  • Odisha:
    -Achieved a 50% Increase in Leads & Test Drives with a Decrease in CPTD

Final line

Experience the remarkable journey of T&T Motors as it emerges triumphantly in the automotive landscape, guided by Skovian’s strategic prowess and marketing acumen. Witness the evolution as innovative strategies and relentless dedication propel T&T Motors to unparalleled success, redefining standards of excellence within the industry.