With so much content being created daily, it can become challenging to navigate the marketing landscape and come out on top. For this, you need to discover the gaps you need to fill, and the best SEO services in Pune can help devise a roadmap for you to do just that. And this is where Pillar content can help you.
What is Pillar Content?
Pillar content presents a comprehensive answer to any query a user might be searching for about a given topic. It’s precisely intended to add value for the reader and rank up in the search engines.
It is also known as cornerstone content, usually long-form content (10k+ words). From this one page, users can reach a network of educational and intriguing content using multiple content links.
The primary aspects of pillar content
Getting ideas for engaging content
At its core, content creation consists of the ideating, drafting, editing, and optimizing of content assets. As such, it usually involves an excellent investment of time and is the part of your strategy that arguably demands the most productivity and creativity.
Use your analytics
Analytics is the understanding of what content marketing tactics are actually working and why. What you’ll need to do is to examine your best-performing content and re-create similar experiences.
Ask your readers
You can even directly post a question or a poll on your profiles, asking audiences their preferences. Alternatively, you can send out emails to your subscribers and invite them to tell you what they would like you to present.
Learn from your industry peers
Study the top pages in your field and find out what is working for them. If you have a similar audience, what served them will likely help you, too.
If there are other businesses outside of the industry, that you value and can learn from, you can follow their path.
Create personas
Building marketing personas will provide you with ideas on the content you need to create. Once you have done the research and created your personas, you’ll better understand your core audience’s needs and concerns and the content they want.
Follow the latest trends
Keep an eye out for popular trends online and follow them. This will help you get a general understanding of the kind of content to post.
Creating an Effective Content Marketing Strategy
Marketers (regardless of experience) need to have a sound understanding of content creation and marketing processes, to build a more compelling strategy. Skovian is a creative SEO agency Pune that can help you come up with imaginative ways to make your content relevant and refreshing to read.
