As a white-label digital marketing agency, Skovian Ventures has offered marketing services to other agencies so they could resell it under their own brand’s name. So trust us when we tell you how fundamental it is for businesses operating in multiple locations to scale up their local SEO efforts.
While targeting multiple locations is considered a lucrative deal, such businesses often struggle with their marketing and SEO. So how exactly do you capture local customers in areas where your business is located? That is the question that we, as a leading SEO company in India, want to answer with this little comprehensive guide.
Before we do that, however, let us explain what multiple-location SEO entails.
What is Multiple Location SEO?
Multiple Location SEO simply refers to SEO practices that target each location a business operates in. This could involve multiple areas in the same metro, state, city, or country. It is perhaps the best way for your business to reach out and win local customers.
5 Ways to Optimize Local SEO for Multiple Locations
Now that you know how important multiple-location SEO is, let’s look at a few tips that you can employ to get the most out of it.
1. Create Web Pages for Each Location
Creating dedicated web pages that serve each location your business operates in is considered a good SEO strategy. Furthermore, each web page you create must contain the below elements:
- Location-Specific Metadata
- Location Name
- Address and a Map
- Contact Information
- Unique URL
2. Create Google Business Listing for Each Page
Great SEO demands you create a Google Business Listing for your website. Google Business Listing features key information that can play an instrumental role in helping you secure prospects. So if you have a business in multiple locations, create a Google Business Profile that serves each of these locations. Also, optimize the Google Business Profile by filling in all fields and offering as much information about your business as you possibly can.
3. Use Location-Specific Keywords
It is a known fact that people search differently by state, region, or city across the country. One should take this into consideration to know what keywords to leverage and how you should incorporate them in your content or web page. For example, a dental clinic operating in Ohio will be able to win more local customers if they use keywords relevant to their business and the state of Ohio. Once you have the right keyword, simply use it to create content.
4. Refrain from Posting Duplicating Content
When you have different web pages for each of your business’s locations, you might feel tempted to simply copy-paste the same content across all your pages. This will cost you more than it’ll help. Google isn’t kind to duplicate content and only indexes a page if it believes the content on it is original. So, try to create unique content for each location-specific web page.
5. Try to Get Local Backlinks
Backlinks serve as a sign to search engines that your website is authoritative and can be trusted. Having backlinks can significantly optimize your multiple-location SEO efforts. There are multiple ways to get backlinks. Some of the more convenient ways to get them are as follows:
- Write guest posts for local businesses
- Make your business’s presence felt in local write-ups
- Partner with another business in a locality for link swaps
- Find and persuade local online influencers to write about your business and post a link to your website on their official site.
Conclusion
As a top SEO company in India, we can vouch for the effectiveness of each of the tips mentioned above. There are other tactics you can employ as well to make sure your local SEO efforts yield the desired results. To explore more options, we suggest you give the SEO experts at Skovian Ventures a call right away.
