Skovian Ventures is a white-label digital marketing agency. We are an agency that other companies hire to conceive, execute and manage marketing campaigns on their behalf. We are quite good at our job. So trust us when we tell you how important Google Featured Snippet is for your content to be acknowledged online.
Recently, we’ve noticed that Google has dramatically increased the number of Featured Snippets being displayed in response to queries. Being able to rank in the Featured Snippet can give your content the exposure it needs. However, there is a lot of confusion on how exactly one can get their content to appear there.
As a trusted white-label SEO agency, we would like to clear any doubts surrounding this crucial concept with the help of this little guide.
So without much further ado, allow us to explain what Google Featured Snippet is and how you can optimize your content to appear there.
What is Google Featured Snippet?
Featured Snippets can be defined as sort of answer boxes. These boxes feature a selection of content that’s displayed on the SERP. A user can simply refer to the snippets to get a basic gist of the actual web page’s content without having the visit the webpage itself.
Tips to Get Your Website Content to Appear in Featured Snippets
1. Take Inspiration from Competitor’s Content
If your competitor’s website appears more frequently on Featured Snippets, it will be in your best interest to learn what they are doing right with their content. Posting content that’s better than the one posted on your competitor’s site could give you the advantage you need to get listed on a featured snippet.
If your competitor has listed the 10 best places to visit in Bangkok, we suggest you list 20 more. Make sure, your content is more in-depth and rich than your competitors.
2. Employ Question and Answer Format of Article Writing
Breaking your article down into sections of multiple questions and answers is an effective way to optimize your content for Featured Snippets. For instance, pose a question like ‘How to clean a bike’s oil tank?’ and follow it up with a single-paragraph answer. Most paragraph-based featured snippets are approximately 50-60 words long.
So if you are employing this format, we suggest keeping your answer paragraphs restricted to that length.
3. Answer Unique Questions
You don’t have to answer questions that have already been answered by other websites. In fact, you have a good chance of appearing on a featured snippet by being the first one online to answer a particular question. Simply enter a term to see if a featured snippet pops up. If there’s no snippet, proceed to create a question-and-answer section around it in your content.
Furthermore, we would also suggest trying to add search terms in your answers to let Google know that your content is relevant, thus increasing your chances of appearing on the featured snippet.
4. Use Header Tags
Google pays attention to header tags to learn when content is being broken down into sections. So use H2 and H3 tags to turn questions in your content into sub-headings. This is quite an effective strategy to persuade Google into letting your content appear on the featured snippet.
5. Target Featured Snippets
When creating new content, use tools like Ahrefs or Moz to look for search queries and keywords that are already producing featured snippets. After doing so, simply refer to your competitor’s content to create content that’s relatively better… complete with lists, tables, and question-and-answer sections.
Conclusion
As a company specializing in white-label SEO services, we believe in leaving no stone unturned in making sure a website gets the traction online it deserves. Featured Snippets can play an instrumental role in helping you accomplish that. So we recommend following the above tips to successfully get your content to appear on Google’s Featured Snippet.
