Videos are an essential part of internet marketing and search engine optimization. Not only do they increase the interest factor of your content, but they improve rank too.
The frequency of videos on the internet has resulted in the risk that your content might appear dull without them. In fact, 62% of the searches on Google show video results.
So, how does one get videos to rank favourably? Check out these 6 tips to help your SEO improve!
You can work these tips into your strategy with the help of reliable white label local SEO services.
Make Your Best Video a Priority
When crawler bots seek out video content, they typically stop after their first find. This causes the following videos to be overlooked.
When choosing which video to place first, think about:
- General Viewability: Videos have a greater chance of being viewed when they’re mobile-friendly. Factors like time, dimensions, and loading speed affect this.
- SEO Inclusions: Prioritize captions, keywords, descriptions, tags, and titles when adding videos.
- Best Quality: It doesn’t matter how great your content is if your camera or mic work is sloppy. Choose a clear video, can be heard and retains good lighting.
The Thumbnail of a Video Sells the Video
That tiny image we see when the video hasn’t been played says a lot about the video. It’s there to tell a story before the video’s even started. Choose a frame that encapsulates the content best or represents your brand well.
Captions For Searchability
Imagine scrolling across a video on your phone, only to have a sudden blare of sound.
Transcripts allow the video content to be watched in silent mode while retaining the message. They also broaden your audience to include hearing-impaired viewers.
Backlinks Using Interesting Content
The purpose of any potential top-ranking video is generating of high-quality backlinks. You get these when viewers share your content over several platforms.
And the reasons your viewers might share your video include:
- Humorous Content: Everybody loves a good laugh, so if your video draws out a chuckle, it has a greater chance of getting shared.
- Emotional Content: Media that evokes an emotional response from viewers is considered shareworthy.
- Educational Content: Videos that have educational messages are widely shared.
Host From Your Own Website
A core focus of any SEO strategy is to boost website views and overall traffic. When you host a video on your own domain, your website is shared with it anytime it gets shared.
Improve Search Using a Sitemap
Sitemaps should include all the minute details about your videos, like content location, expiration date, duration, description, and title.
Have plenty of fun with your video SEO!
Boosting your search ranking is an integral part of using videos, but don’t let this spoil the fun or the message. Keep your content relevant and true to your brand values. Get Skovian’s white label internet marketing to help you combine the above tips with a personal message and hold your user at the forefront when using video for your SEO!
